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Top 3 Valentine’s Day Gifts For 2020

With Valentine’s Day quickly approaching its not only important to understand the importance of how Valentines Day affects Ecommerce or What products you should consider selling yourself but also which gifts are the most popular this year. Here are the top 3 Valentines Day Gifts for 2020:

  1. Candy. Who doesn’t love chocolate.
  2. Flowers. A Timeless Classic.
  3. Jewellery. Diamonds are forever.

How Valentine’s Day Affects Ecommerce

In February online sales revolve around Valentines day. A quick glance at some of these figures shows us just how much sales increase around Valentine’s day:

  • An estimated 244 Million Roses grown specifically for Valentines day  (Source)
  • The average flower order costs around €60 on the 12th of February.  Just two days before Valentine’s day, However they drop to roughly €40 after valentines day. (Source)
  • 25% of estimated spending will be on jewellery. (Source)
  • 20% of estimated spending will be spent on clothing.

As these figures show, certain types of products will gain a lot of traction as Valentine’s Day approaches. However, not all of these products have to be typical Valentine’s Day related products.

Which Products Should I Sell For Valentine’s Day?

What products you will want to sell in the lead up to Valentine’s Day will completely depend on what type of products you are already selling, if any. For example if you are currently selling clothing online, you would most likely profit from having a sale on your woman’s clothing and marketing it as a Valentine’s day sale. However, if you’re not currently selling online or would like to sell completely different products from usual on Valentine’s day then you might want to look at selling personalised gifts.

The market for personalised products has been growing for a number of years now. In this study done by BusinessWire the value of the personalised gift market is expected to grow to $31 Billion by 2021.  Part of the reason personalised products are proving so successful due to their ability to provide each customer with something that feels unique to them.

Some popular ideas for customised products include:

  • Personalised Clothing
    Letting customers add their own images or text to clothing items such as T-shirts is a perfect way to meet the needs of those want to purchase a truly unique gift.
  • Personalised Cards
    There is a massive market for personalised greetings cards right now.
  • Personalised Towels
    Similar to clothing, allowing consumers to add their own images can lead to gifts that are not only unique but practical.
  • Personalised Mugs
    Not only can you allow customers to add their own custom texts or images to mugs but you can also allow them to add unique features to the mugs such as only showing the image or text when the mug is a certain temperature.
  • Personalised Jewellery
    This is one of the more unique made to order products you could potentially sell for Valentine’s day, that would most likely cost the consumer the highest amount. However, as previously stated 25% of spending for Valentine’s day goes towards jewellery alone.

Conclusion

Now that you have an idea of the type of products that are expected to sell well for Valentine’s day it’s important to choose the one that makes the most sense for you to sell. If you’re already selling products online then choosing products that fit into the theme of your store would be the easiest option. However, if you’re new to selling online then going with a product you’re familiar with in some capacity will likely be easiest for you. It doesn’t have to necessarily be product you’ve sold in the past. It could be something you’ve purchased in the past, meaning you know roughly how much a consumer might expect to pay for it & the type of quality they are expecting.

According to Google Trends, interest in Valentine’s day gifts peaks around the 10th to the 16th of February, so you still have time to get your stock in & ready for customers

Regardless of what products you decide to go with, we wish you the best of luck with your Valentine’s day Ecommerce experience!

Ross

All the Blogs by this author can be found here. Read now to discover their detailed and diverse collection on any topic Ecommerce.

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